Pardot (Account Engagement) help articles provide step-by-step guidance on using Pardot alongside Salesforce. These resources cover connecting Salesforce and Pardot, the Pardot Lightning App, and Pardot-Salesforce user sync.

Articles (7)

Connect Salesforce and Pardot

Steps to create and maintain the Salesforce-Pardot connection after the MFA authentication changes: the integration user, a self-signed certificate, the connected app, and the Pardot API endpoints.

How to mass import SF leads or contacts into Pardot as prospects

You can use the "Add to Pardot" button on a lead or contact record for individual records, but when you have a lot of prospect records to create, use these steps.

Managing Email Opt Out

A step-by-step walkthrough for unsubscribing a Lead or Contact from emails in Salesforce and Pardot.

Pardot (Account Engagement)

Index of the Pardot (Account Engagement) documentation: connecting Salesforce to Pardot, the Pardot Lightning App, Pardot-Salesforce user sync, managing email opt-out, and Pardot Identity users.

Pardot Identity Users

How Identity Users access Pardot by logging in through SF/SSO

Pardot Lightning App

How to give Standard Salesforce users access to the Pardot Lightning App - permission set licenses, permission sets, profile assignment to PardotAppV1 and b2bma_canvas, and the required Pardot tabs.

Pardot-Salesforce User Sync

Salesforce controls all aspects of Pardot users, including access, permissions/profile, and deactivation. Additionally, Salesforce field values override Pardot field values, including email address. Anyone who needs access to Pardot must have a Salesforce license with the appropriate Salesforce profile and permission s . The user must have a unique email address.