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Salesforce controls all aspects of Pardot users, including access, permissions/profile, and deactivation. Additionally, Salesforce field values override Pardot field values, including email address. Anyone who needs access to Pardot must have a Salesforce license with the appropriate Salesforce profile and permission s . The user must have a unique email address.

Index of the Pardot (Account Engagement) documentation: connecting Salesforce to Pardot, the Pardot Lightning App, Pardot-Salesforce user sync, managing email opt-out, and Pardot Identity users.

How to give Standard Salesforce users access to the Pardot Lightning App - permission set licenses, permission sets, profile assignment to PardotAppV1 and b2bma_canvas, and the required Pardot tabs.

Steps to create and maintain the Salesforce-Pardot connection after the MFA authentication changes: the integration user, a self-signed certificate, the connected app, and the Pardot API endpoints.