Pardot-Salesforce User Sync

Summary

Salesforce controls all aspects of Pardot users, including access, permissions/profile, and deactivation. Additionally, Salesforce field values override Pardot field values, including email address. Anyone who needs access to Pardot must have a Salesforce license with the appropriate Salesforce profile and permission s . The user must have a unique email address.

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Salesforce controls all aspects of Pardot users, including access, permissions/profile, and deactivation.  Additionally, Salesforce field values override Pardot field values, including email address.  Anyone who needs access to Pardot must have a Salesforce license with the appropriate Salesforce profile and permissions.  The user must have a unique email address.

Emails sent from Pardot will be sent using the email address on the Salesforce user record.

Access to Pardot

Add the Salesforce user to the Public Group 'Pardot Users' to give user access to Pardot.  Level of access to Pardot features is governed by the Salesforce user profile - Pardot role mapping from the Pardot Connector page.  When a Salesforce user is inactivated in Salesforce, it is also removed from Pardot.

Salesforce Profile - Pardot Role Mapping

Salesforce users with the below profile will only be created as a Pardot user if they are also in the public group Pardot Users.

Salesforce Profile

Pardot Role

Admissions-Residential/ExecutiveMBA

All Admissions w Opt-in/Opt-out for Prospects

Alumni Affairs and Development

Marketing

APD Super User

Marketing - with Operational

CMC

Marketing

CMC Operational

Marketing - with Operational

Identity User

Marketing

Identity User Pardot*Stub Account - No Access

JCB Basic

Marketing

JCB Basic - OperationalMarketing - with Operational

JCB Administrator

Administrator

JCB Marketing

Marketing

Johnson API Only

Administrator

JCB CRM

Marketing

System Administrator

Administrator

System Administrator BulkDel

Administrator

*Pardot Group Mailbox Setup

This is for group mailboxes that need to be created as users in Pardot for various email alerts but do not need access to Salesforce or Pardot, nor the ability to login.

  1. Create Salesforce user with an Identity license and Identity User Pardot profile.
  2. Add the user to the Pardot Users public group.
  3. Check that their user is created in Pardot.

Resources

Pardot Lightning App

Pardot User Sync

Assign Salesforce Users to Pardot

Salesforce User Sync Implementation Guide

Video: Manage Pardot Users with Salesforce User Sync

Details

Details

Article ID: 9352
Created
Tue 9/15/26 8:11 AM
Modified
Mon 9/28/26 10:35 AM

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Index of the Pardot (Account Engagement) documentation: connecting Salesforce to Pardot, the Pardot Lightning App, Pardot-Salesforce user sync, managing email opt-out, and Pardot Identity users.